Finance and sports nutrition in Ukraine in 2025

Packaging priceTo maintain a healthy lifestyle, healthy nutrition is very important and is one of the important factors along with good sleep and ecology. It is clear that improving physical fitness also depends on this. For experienced athletes, as well as for beginners, the financial issue is very important. The price of goods is highly correlated with their quality, and may also depend on the brand. For example, proteins of almost the same quality can differ in price several times for different brands. We will try to consider all aspects from the financial side, how not to overpay for the brand and whether there are options for purchasing on credit online or in installments.

Review of prices on the sports nutrition market in 2025

Prices for sports supplements on the Ukrainian market grow every year. This depends on many factors, including inflation, the economic situation, the cost of raw materials and logistics. In 2025, a projected increase is expected. The average prices for key product categories are as follows:

• Protein: The cost of a kilogram package of whey concentrate from Ukrainian brands starts from 850–900 UAH, while premium European or American isolates and hydrolysates can cost from 2500 to 3500 UAH.
• Creatine: The price of monohydrate, the most popular form, ranges from 500–1300 UAH for a 300–500 g package, depending on the degree of micronization and brand.
• Amino acids (BCAA, EAA): A standard package (30–40 servings) will cost an average of 450–1100 UAH. The cost depends significantly on the ratio of amino acids and the presence of additional components, such as glutamine or electrolytes.
• Weight gainers: High-carbohydrate mixtures for gaining weight cost from 1200 UAH for a 2–3 kg package to 2500 UAH for large bags (5–7 kg) with a comprehensive composition.
• Vitamin and mineral complexes: The price range is extremely wide - from 350 UAH for basic complexes to 1500 UAH and more for specialized formulas with high dosage for athletes.

It can be calculated that the monthly budget for sports nutrition for an amateur athlete can vary from 1500 UAH (basic set: protein + creatine) to 5000 UAH and above (extended set with amino acids, pre-workout complexes and vitamins).

What are the selection criteria?

The main parameter is the protein content. "Pay attention to how much protein is contained in 100 g of the mixture. An indicator of 75–85% is a good and affordable option," experts advise. Products with a protein content below 70% often contain excess sugar and fillers.

Protein type:

• Whey protein concentrate (WPC): The most popular and most affordable option. Ideal for gaining weight and recovering from training.
• Isolate (WPI): Has a higher degree of purification, contains a minimum of fat and lactose. Suitable for the period of weight loss ("drying") and people with sensitive digestion. It costs more.
• Hydrolysate (WPH): The most expensive type with the maximum absorption rate.
• Complex protein: A mixture of several types of protein (whey, casein, egg), which provides long-term muscle nutrition.

The most objective way to compare is to calculate the cost of protein per gram = Package price/((Package weight in grams)×(Protein percentage)/100).
If you compare several products using this formula, you can find the most profitable offer on the market. For beginners, the best choice would be whey concentrate from a proven manufacturer in the middle price segment. It will completely cover the basic protein needs at a favorable price.

Promotions, promotional codes and bulk purchases

How to reduce sports nutrition costs? Let's consider several ways:

Promotions and seasonal sales. Large online stores regularly hold discounts. The biggest deals traditionally fall on Black Friday, New Year's holidays and the beginning of the summer season. Recommendation: subscribe to newsletters — email, messengers, SMS — in large online stores to receive offers and not miss them.

Promo codes. Use promo codes from influencers, fitness bloggers and professional athletes who collaborate with brands and stores. They often offer their subscribers personal discounts of 10–15%.

Wholesale purchases. You can easily save 20–30% by buying protein or gainer in packages of 2–5 kg. A similar product in a 900g jar is significantly more expensive per kilogram. One option is to team up with friends or teammates to order bulk orders, which will save an additional 10%.

Purchase on credit and installments

If it is impossible to pay for the goods immediately, in the modern world this is not a problem, because almost all online stores offer installments or credit for their goods.

In addition, you can use the services "Payment by installments" from PrivatBank and "Purchase by installments" from monobank. They allow you to divide the purchase price into 3–10 equal payments without interest and hidden fees. This is very convenient, because the service is processed online in a few minutes when ordering.

There is also the opportunity to take loan online - it takes only a few minutes, and the money is immediately credited to the card, with which you can buy the necessary goods.

Consumer credit. Some stores offer classic credit, usually through partner banks, for a longer period and with interest.

Budget planning

Proper planning is a very important tool that helps to avoid chaotic spending and provide the body with everything it needs.

Set a monthly limit. The amount should be comfortable so as not to hit the budget and not create too many expenses.

Priorities. For example: "For mass gain, protein powders and gainers are a priority to create a calorie surplus, as well as creatine to increase strength performance," nutrition experts note. That is, not all supplements are equally important - the choice depends on what goals you set for yourself.

Optimize your diet. Sports nutrition is just a supplement to your main diet. A balanced diet rich in proteins (meat, fish, eggs, cheese) can partially reduce the need for protein shakes.

Basic budget calculation for a beginner (about 1500 UAH/month):

• Whey protein (1 kg): ~900 UAH
• Creatine monohydrate (300 g): ~500–600 UAH

This set is enough for an effective start.

Where to buy sports nutrition profitably and safely

First of all, you need to monitor the quality of the product, so preference should be given to official representatives or distributors.

Large online stores. They may not specialize in sports nutrition, but they usually offer the widest range, competitive prices, regular promotions and loyalty programs.

Official brand websites. Here you can buy an original product, but prices may be higher than at distributors.

Specialized offline stores. Their advantage is the ability to get advice and pick up the product immediately. However, the selection there is often much smaller than on the Internet, and prices are usually inferior to online retailers.

Always check the signs of originality of the product. This includes, for example:

• a solid protective membrane under the lid,
• high-quality printing on the label without errors,
• a clear barcode that can be checked.